SLS, Mondrian and Hyde hotel brands have partnered with GLOSSLAB, an innovative nail salon based in New York City, that offers waterless and hygienic manicures.
The partnership includes activities and offerings from nail tool kits and manicure kits in room minibars to pop up “Nail Studios” poolside at select properties for guests and patrons.
“Our SLS, Mondrian and Hyde properties are lifestyle hotels, meaning our guests expect to have fully immersive experiences, including the latest innovations in wellness and style,” said Philippe Zrihen, chief business officer, sbe. “As we continue to innovate with style at our various properties, we seek out partners who have a similar mindset and aesthetic. [GLOSSLAB] is disrupting the manicure market which is why we wanted to bring that experience to our guests in Miami, Los Angeles, London and beyond. We have added GLOSSLAB’s non-toxic polish sets and tool kits to our minibars to provide our guests with exclusive salon essentials from the comfort of their hotel room.”
SLS, Mondrian, Delano and Hyde have continued to seek partnerships that expand its wellness offerings, especially important to travelers beginning to get back on the road.
“As the world emerges from a year of isolation and social distancing, the urge to travel is palpable,” Zrihen said. “When our guests choose one of our hotels, it’s usually because they want a fully immersive experience in the top destinations in the world. Our pop-up poolside GLOSSLAB ‘Nail Studios’ is a great example of how our properties always provide unexpected experiences and create new full-service amenities for our hotels.”
According to Zrihen, the partnership will start with properties in Miami, L.A. and London and will grow to other locations.
“Up until this point, GLOSSLAB’s innovative waterless and hygienic manicures were available only in their New York City salons,” Zrihen said. “This partnership will expand their reach geographically and give our guests an experience they would only have access to in NYC.”
Health and wellness has been a growing interest for hotel guests well before COVID struck the world, and has expanded across hospitality like wildfire. Wellness has crossed over to fitness as well, which sbe has taken advantage of.
The GLOSSLAB news comes on the heels of its partnerships with leading fitness companies such as DOGPOUND to provide in-room fitness training, Y7 for in-room Yoga, Therabody to provide deep muscle therapy amenities and Goldsheep for branded activewear, with more collaborations to be announced, Zrihen said.
He added that as sbe collects feedback from its guests, it expects to increase both the product and service offerings to other locations.
“We are always looking for new partnerships and collaborations that align with our key brand verticals such as wellness, art, dining, mixology and more,” Zrihen said. “Stay tuned for more announcements to come.”