Marriott International has appointed Federico Greppi as president for the Caribbean and Latin America (CALA), becoming the first Latin American to lead the region for the company. He succeeds Brian King, who is retiring after a 34-year career.
Having most recently served as COO for CALA and previously as CFO and head, franchise operations and owner relations in the region, Greppi has played a critical role in driving the region’s growth to more than 500 properties and strengthening overall sales performance, according to the company.
Looking ahead, Greppi’s strategic priorities place particular emphasis on South America, which delivered outstanding performance in 2025, surpassing 100 properties and accounting for nearly 40% of newly signed deals.
“Our warm and talented people, world-renowned destinations, exceptional gastronomy and rich cultural heritage make the Caribbean and Latin America a unique ecosystem for developing world-class hospitality,” he said. “Taking on a leadership role in CALA is both an honor and a great responsibility. It is not only about continuing Marriott’s growth and leadership in the region, but also about unlocking new market opportunities, contributing to economic development, generating quality employment and helping develop the next generation of Latin American hospitality talent. Together with an exceptional team, we will work alongside our owners, partners and industry leaders to capture the growing travel demand to the region, bring new brands and experiences to more destinations and advance our sustainability goals, helping this extraordinary part of the world reach its full potential.”
Satya Anand, president, U.S. & Canada and CALA, added, “We are thrilled to see Fede step into the role of president for CALA. I am confident that his deep understanding of the region, strategic mindset and strong relationships make him exceptionally well-positioned to lead Marriott CALA into its next phase of growth—further strengthening our presence, delivering exceptional guest experiences, and supporting the success of our owners.”
