Loews Hotels & Co has promoted Monica Xuereb to the role of chief commercial officer (CCO). She was previously chief revenue officer for the New York-based hospitality company, which owns and operates 26 hotels in the U.S. and Canada.
In this new position, she leads the company’s commercial strategy, including oversight of the key disciplines of revenue management, sales and marketing, catering and conference services, brand, communications, eCommerce, distribution and the customer engagement center.
She brings nearly three decades of strategic thinking, data-driven decision-making, collaboration and industry expertise to the role.
“Monica’s keen understanding of all facets of the commercial business of Loews Hotels & Co’s owner/operator business model make her the ideal candidate for this role,” said Alex Tisch, president/CEO, Loews Hotels & Co. “As CCO, Monica will continue to leverage a data and analytic-driven strategy, which she spearheaded, to foster superior performance.”
Since joining Loews in 2013, Xuereb has focused on gaining market share and driving top-line revenue and profitability, by building strong business acumen amongst hotel commercial teams, along with fostering a data-driven approach to all segments of the business.
A tenured hotelier, she previously ran her own consultancy for more than three years, providing assistance with revenue management, pricing and distribution strategies to independent hoteliers and small hotel groups such as Dorchester Collection, Small Luxury Hotels of the World, Rosewood Hotels & Resorts, Morgans Hotel Group and Viceroy Hotels and Resorts.
Additionally, she spent 17 years in total with The Ritz-Carlton Hotel Company and Marriott International, holding several senior revenue management positions at the regional, area and property levels, including VP, revenue management, international, where she oversaw the yield strategies of 34 Ritz-Carlton and Bvlgari Hotels in Europe, the Middle East and Asia.