My Place Hotels of America has entered into a multi‑property franchise agreement with Lloyd Companies to develop 10 new My Place hotels over the next five years in the Midwest. The property locations will be announced in the coming months, with Missouri and Ohio identified for the first phase of development.
“When we sat down with the Lloyd team, it didn’t take long to see the alignment,” said Matthew Campbell, COO, My Place Hotels. “They share our values, they understand the business and they’re committed to doing it the right way. That kind of due diligence works both directions, and with Lloyd, it made the decision easy.”
Lloyd Companies will lead development and construction, and Lloyd Hospitality Group will manage hotel operations. Construction on the first property will begin later this year, followed shortly by construction on the second property. The partners plan to open two hotels per year, sticking to a six‑month development cadence. The first opening is slated for early 2027.
The partnership between the two companies grew out of a relationship formed through mutual connections. As the Lloyd team became more familiar with My Place’s business model and leadership, they recognized a strong alignment in how both organizations view the hospitality business — and that shared vision ultimately led to this agreement.
“Adding an extended-stay platform to our hospitality division has been a strategic priority for some time now,” said Chris Thorkelson, president/CEO, Lloyd Companies. “It allows us to diversify our portfolio, build on our operational expertise and continue our growth strategy. But we were only going to do it with the right partner—one that views the hospitality business the way we do and whose operating structure positions us to protect and strengthen long-term investments across multiple communities. We found that in My Place.”
