Cendyn has advanced its business intelligence solutions, including the newly launched CRM Analytics, with AI-enabled analysis to deliver hotels smarter data with practical commercial insights.
The company has integrated AI into its CRM and Knowland platform. Hotel sales and marketing teams now have quickly accessible actionable insights, reducing manual management of spreadsheets and complex reports, according to the company.
Through CRM Analytics, AI-generated insights and analysis allow hotels to quickly leverage real-time guest behavior data to optimize marketing campaigns and uncover key business drivers. Smart narratives that summarize data identify trends from complex datasets for hotels to take immediate action.
Following the acquisition of Knowland in October 2024, Cendyn launched a new AI search capability within the platform to further assist hotels in accessing business intelligence. This new AI search capability aligns with the latest consumer search trends, enabling hoteliers to input long-form queries as they do with traditional search engines. With a smarter, more user-friendly entry point to Knowland data, hoteliers retrieve insights faster and more intuitively to identify future business prospects and maximize market competitiveness.
This news comes alongside the official expansion of Knowland beyond the U.S., Middle East and Asia-Pacific back into Europe. With London as the first market, hotels and venues will soon be able to leverage the platform to drive total account revenue with data-backed insights, capitalizing on opportunities in the MICE sector.
“We strongly believe that leveraging tools like AI across our suite of solutions will enable our customers to do their jobs more effectively and provide significant time savings,” said Chris Egan, chief product officer, Cendyn. “AI analysis is giving visibility to aspects of our customer’s performance that may otherwise be overlooked.”
He added, “By using long-form text for search queries and pulling tangible insights out of complex data charts, hoteliers can quickly get the precise information they need. This will help the industry move beyond static reports to dynamic, real-time intelligence that results in more direct bookings and increased revenue. As an integrated solutions provider, we are in the process of bringing together data from different sources and leveraging AI to provide even greater business optimization in a manner that hasn’t been done before.”
