Knowland, a leading provider of data-as-a-service insights on meetings and events for hospitality, has introduced Portfolio Capture to provide a comprehensive, unified view of group business performance across an entire portfolio. This complement to the Knowland platform makes it easy for management companies and ownership groups to benchmark properties in their portfolios against each other, view competitive performance and identify top sales opportunities. These features help maximize asset utilization, grow group market share and improve sales efficiency across properties, according to the company.
Portfolio Capture allows for roll-up reporting and benchmarking all in one place. Portfolio properties can be compared against defined competitive sets and operating markets, giving more context to operating performance.
“We understand the challenges facing hoteliers who manage properties under disparate brands and in different markets,” said Kristi White, chief product officer, Knowland. “We developed Portfolio Capture to provide a ‘single pane of glass’ view of group performance for all hotels within a portfolio. It allows portfolio leaders to make decisions quickly and take action to build asset value and grow group market share through multi-faceted, data-driven comparisons of performance on an even playing field.”
Portfolio Capture allows management companies and ownership groups to filter hotels within the portfolio to identify top and bottom performers on multiple KPIs. Leaders can use this to manage assets, implement remediation programs and grow overall portfolio value, and they can quickly identify struggling properties to shore up performance or determine standout performance and isolate best practices to model at other properties.
Leaders can also gauge property performance against standardized KPIs for a well-rounded view of operating performance, as well as identify opportunities to improve performance across the portfolio with additional data touch points.
The solution also assists leaders in identifying the most active accounts and where to focus sales resources. This helps determine a competitor’s top accounts and those driving group business in the property’s market to develop strategies that increase share from those accounts.