Choice Hotels International Inc. has promoted Judd Wadholm to SVP/GM, core brands.
A nearly 17-year veteran of Choice and Radisson Americas, Wadholm is now charged with driving the growth and performance of the company’s nine upper-midscale, midscale and economy brands in the U.S. market, which as of the end of 2023 consist of 5,500 hotels. Most recently, he served as VP, managed hotels Americas.
“Even as we up the game in upscale and extend our lead in extended stay, Choice is as committed as ever to growing and improving the performance of our great core brands,” said Raul Ramirez, chief segment and international operations officer. “Judd has a proven ability to develop strong relationships with hotel owners and operators while driving hotel revenue, profitability and guest satisfaction, and I’m confident he’ll help lead our core portfolio to the next level.”
Choice’s core brand portfolio includes Comfort, Country Inn & Suites, Sleep Inn, Quality Inn, Clarion, Clarion Pointe, Park Inn by Radisson, Econo Lodge and Rodeway Inn.
“We call these brands our core for a reason,” said Wadholm. “It’s because they are central to what Choice does and to the tremendous value we offer hotel franchisees and guests alike. Our core is strong, and I can’t wait to get to work with our talented team and experienced hotel owners to drive performance and grow our core brands portfolio.”
He joined Choice in 2022 and previously held leadership roles in operations, owner relations and finance with Radisson Americas and its predecessors.
