Choice Hotels International Inc. has appointed Kaaren Hamilton as its VP, global sales, reporting directly to the company’s Raul Ramirez, chief segment and international operations officer.
In this role, Hamilton will lead the company’s global sales strategy, providing leadership across channel partners, corporate and group sales teams, while simultaneously identifying new business opportunities and deepening customer relationships across Choice Hotels’ portfolio of more than 7,500 hotels.
“Kaaren is a dynamic and visionary leader whose track record of building high-performing teams and delivering commercial excellence makes her an ideal fit for Choice Hotels,” said Ramirez. “Her strategic leadership, collaborative spirit and passion for people will be instrumental as we continue to scale our global sales organization and drive value across our diverse portfolio for our franchisees and guests.”
Hamilton brings more than two decades of experience in hospitality sales, B2B marketing and enterprise relationship management. She has held senior leadership roles at Hyatt Hotels, Sonesta International Hotels Corporation and Radisson Hotel Group, formerly Carlson Rezidor Hotel Group, where she led global sales teams and delivered transformative commercial results. Most recently, she served as AVP, commercial at Hyatt Hotels, overseeing the commercial performance of the franchise division, driving top-line performance and owner sentiment.
“I’m thrilled to join Choice Hotels at a pivotal stage in its growth journey,” she said. “The company’s commitment to technology, innovation, franchisee success and guest satisfaction deeply resonates with my values. I look forward to working with the talented team at Choice Hotels to continue expanding its global footprint and delivering meaningful results across the business during our next phase of strategic growth.”
