Rosewood Hotel Group has appointed Ingrid Chen to the newly created role of VP, brand strategy and marketing.
Based out of Rosewood’s headquarters in Hong Kong and reporting directly to Joanna Gunn, chief brand officer, Chen oversees brand marketing, social media and partnerships across all regions. This new role will further optimize Rosewood Hotel Group’s global positioning across its brands, making a significant contribution to the group’s growth strategy and vision as it continues its ongoing evolution in the luxury lifestyle space, the company reports. She has previously held senior leadership positions at JOYCE, Saint Laurent and Ralph Lauren. Before joining Rosewood, she served as the sales & marketing director at Dyson, where she led brand strategy, equity, and sales management.
“I look forward to partnering with Ingrid; her leadership and wealth of experience will greatly contribute to our global strategy and expansion across our collection of our brands,” said Gunn. “We are delighted to have her join our team and are confident she will drive our brands to new heights.”
