Rosewood Hotel Group names Joerg Zobel COO

Rosewood Hotel Group has appointed Joerg Zobel as its new COO.

An executive with more than 25 years of global experience steering consumer-facing companies towards sustained growth and market leadership, Zobel will head Rosewood Hotel Group’s global operations across its four brands including Rosewood Hotels & Resorts, New World Hotels & Resorts, Asaya and Carlyle & Co. He will be responsible for driving the commercial success and operational excellence, overseeing all teams across both functions. Based out of Rosewood’s Hong Kong headquarters, he joins on Sept. 25, and will report directly to Sonia Cheng, CEO.

He has a wealth of experience leading global companies on their own growth journeys, brand positioning and value creation, according to the company. He has a proven track record as a corporate leader, board member, and investor, and has global experience across multiple continents including Europe and Asia-Pacific. In his most recent role, he served as the CEO/chairman of the board of Eschenbach Optik GmbH, one of Europe’s largest eyewear groups. Prior to that, he served as GM, Asia-Pacific for Puma, where he led the brand to commercial success in the region.

Zobel will lead the group’s retail and e-commerce teams, where his expertise will be critical to further developing and growing the Rosewood lifestyle brand ecosystem, according to the company. Further, as the group continues to focus on delivering a forward-thinking customer-centric approach across all guest touchpoints, he will also be responsible for steering Rosewood’s global CRM and guest experience teams.

“Joerg’s many achievements leading global companies to operational and commercial success align perfectly with the ambitious vision we’ve set for Rosewood Hotel Group as we continue to expand beyond traditional hospitality,” said Cheng. “We’ve chartered a new path for Rosewood across multiple touchpoints of the business, and we are confident Joerg will drive our operations to deliver on this vision.”