Interior Image Group (IIG) was recently named the winner of a competition organized by Caesars Entertainment to design the new guestrooms at two of its Atlantic City Resorts—Harrah’s Resort Atlantic City and Caesars Atlantic City.
Caesars recently launched its $400-million master plan and investment in Atlantic City, where it owns and operates three casino destinations. The first phase of the project, a $170-million renovation of approximately 600 guestrooms and suites in Caesars’ Centurion and Ocean Towers, as well as Harrah’s Atrium Tower, will debut in summer 2021. The towers will offer accommodations with spectacular views and modern design elements in rooms ranging in size from 450-700 sq. ft. These developments will bolster the city’s position as a Las Vegas-style destination market with a focus on revitalizing the world-famous Atlantic City Boardwalk, just steps from Caesars Atlantic City, according to the company.
For IIG’s winning guestroom prototypes, the Crown Point, IN-based firm showed its expertise in storytelling, illustrating their extensive hotel and gaming experience and approach to contemporary and timeless design in the hospitality industry. The concepts are mindful of various architectural conditions, function, cost and durability with nods to regional influences implemented to inspire a local personality for each property. IIG’s submission serves as a design guide for the guestrooms to seamlessly translate and scale between brands to provide a unique aesthetic for the different properties.
The room designs for Harrah’s Resort Atlantic City and Caesars Atlantic City will showcase a modern design aesthetic drawing inspiration from visual storytelling elements. At Caesars Atlantic City (pictured above), guestrooms will have a modern Roman aesthetic that adheres to Caesars brand-driven guidelines, while the fresh and airy color palette draws inspiration from the scenic beaches of Atlantic City.
The guestrooms and suites will highlight a palette of rich hues like blue and cream used as accents and contrasting white and gray complemented by contemporary furniture and modern bathrooms with oversized showers, mirrors and signature amenities.
At nearby Harrah’s Resort Atlantic City, the IIG design team took cues from the casino’s upscale, yet accessible hospitality brand for the winning concept. The guestrooms showcase fun, lively and vibrant design elements playing off the resort’s sophisticated location in the Marina District and historic landmarks from the nearby boardwalk.
“We were honored to compete with several talented firms to develop the new guestroom concept that is thoughtful in execution, tailored in style, regionally-inspired and forward-thinking,” said Patti Tritschler, president/CEO, IIG. “We place storytelling at the heart of every project to create memorable environments; our partnership with Caesars also marks a significant milestone in our own story. Winning this competition has allowed IIG to hire an additional 12 team members, which means everything to us during this unprecedented time in the hospitality industry.”
