Hirsch Bedner Associates (HBA) has a new organizational structure along with the appointment of four senior management positions as part of its growth strategy and long-term management succession plan.
Effective April 2021, HBA’s organizational structure will comprise four core business units—HBA Americas, HBA Asia Pacific and EMEA, HBA China and HBA Brand Partners—led by four managing partners newly promoted from within the partnership:
- Jacques Coetzee (pictured above), managing partner of HBA Americas, based in Atlanta
- Andrew Moore, managing partner of HBA Asia Pacific and EMEA, based in Singapore
- Leo Ying Li, managing partner of HBA China, based in Shanghai
- Chris Godfrey, managing partner of HBA Brand Partners and EMEA, based in Singapore
The four-member executive committee will oversee groupwide strategy and decision-making in addition to leading their individual business units. Under the guidance of the executive committee, HBA will continue to strengthen its global and regional integration and become more dynamic as it delivers exceptional design services to clients the world over.
Co-CEO Ian Carr said, “Today’s appointments recognize the remarkable talent among the leadership team of HBA and will ensure our continued focus on delivering our commitments to clients, employees, business partners and shareholders. I’m confident that, together, Jacques, Andrew, Leo and Chris will lead their respective units and the group to greater success.”
Separately, the company revealed that the retirement of René Kærskov and Ian Carr as Co-CEOs. Kærskov and Carr will maintain their long associations with HBA as members of the board of directors from where they will continue to provide strategic counsel and advice.
Andrew Moore, HBA global president, said, “Over the past decade, René and Ian, both influential figures in the global hospitality design industry, have overseen growth and led the transformation of HBA. Thanks to their leadership, the group is stronger today and is well placed to serve our clients as the global hotel industry rebounds from the pandemic challenges. We look forward to their guidance as board directors.”
Incoming Head of HBA Brand Partners Chris Godfrey said, “HBA remains the dominant force in hospitality design and is committed to growing our design services that build on our beliefs and core competencies. The company has come a long way in the past 10 years. Today, we are excited to pivot on these successes as we navigate the current environment and push forward into the next decade and beyond.”
