During its 68th annual convention at the Mandalay Bay in Las Vegas, Choice Hotels International Inc. revealed the relaunch of Park Inn by Radisson. As part of the strategy with the company’s acquisition of Radisson Hotels Americas in 2022, the brand is being repositioned into the premium-value conversion space.
“The relaunch of Park Inn by Radisson into the premium value conversion space underscores our commitment to delivering an unparalleled guest experience, inspired by the simplicity and vibrant energy of parks,” said Cathy Hartman, VP, brand strategy, Choice Hotels. “The brand has been built around a promise to brighten up every stay with a refreshing blend of color, connectivity and convenience.”
The brand will cater to a “new generation of experience-centered travelers in a way that’s affordable for guests and simple for owners to deliver,” according to the company, and will offer guests the “brighter basics” through:
- Bright welcome with pops of color and friendly service
- Clean, crisp white bedding and 100% smoke-free hotels
- Connected with fast WiFi and plenty of places to charge devices
- Convenient grab & go breakfast items with fresh hot coffee to start the day
“Park Inn by Radisson presents an exciting opportunity for our current and future hotel owners to tap into Choice’s best-in-class conversion capabilities, proprietary tools, and dedicated support needed to thrive in this competitive landscape,” said Tom Nee, SVP, foundation development, Choice Hotels. “We have already awarded our first contract for the relaunched brand in San Antonio, and interest in joining the brand is very high. We believe there is meaningful runway for this brand, with the potential to expand domestically in the next several years.”
