Choice debuts new Comfort Hotels prototype

Choice Hotels International Inc. unveiled a new Comfort hotels look and feel with the opening of the first new-construction Rise & Shine prototype in Mountain Grove, MO.

“Comfort Hotels is thrilled to introduce the Rise & Shine prototype with the opening of the Comfort Inn & Suites in Mountain Grove,” said Cathy Hartman, VP, brand strategy, Choice Hotels. “It’s a reflection of our ongoing commitment to enhancing guest experiences and ensuring that families and travelers of all ages can create cherished memories at Comfort hotels.”

The 56-room property is located near Mark Twain National Forest and was developed by Thompson Lodging LLC. Guests can find the following elements:

  • Outdoor patio anchored by an indoor/outdoor fireplace
  • Open public spaces with high ceilings and floor-to-ceiling windows to maximize natural lighting
  • A multi-purpose flex room that converts to serve a variety of uses
  • Guestrooms featuring upgraded fixtures and furniture, including semi-open closets and new “on the go” stations by the door
  • Functional lighting throughout the prototype including the front desk welcome wall, public space millwork shelving, exclusive up-lighting on the guestroom headboard wall and media panel and on the prototype exterior