HB Exclusive: PM Hotel Group celebrates 25 years with new visual identity, website

PM Hotel Group is celebrating 25 years as hospitality providers with the launch of its new visual identity and website.

The reimagined brand identity is modern and speaks to the future, the company reports. It reflects the company’s evolution and passion for curating personalized experiences that meet the mindset of today’s travelers. Since its beginning in 1996, PM Hotel Group has had people at its center and remains dedicated to its people, partners, and the planet as it looks to the future.

“This is a milestone year for us at PM Hotel Group,” said Joseph Bojanowski, president, PM Hotel Group. “We’re now a Top-15 company. We’re focused on looking forward, continuing to grow and challenge ourselves. It was important that our brand reflect the dynamic company we are now and our dedication to people and human connections.”

Brand evolution
“The refreshed brand identity and creative suite are forward-leaning and modern,” said Jennifer Diamond Haber, SVP, brand and communications, PM Hotel Group. “It evokes the spirit of innovation and drive that inspire our team while remaining timeless and honoring our past. Travel is about experiences- not just where you go, but who you meet. The updated PM Hotel Group brand now embodies our passion for people, as well as our love for hospitality.”

Washington, DC-based creative agency Design Army partnered with PM Hotel Group and developed a visual identity that is strong and graphic. The brand identity speaks to expertise and leadership—but also to entrepreneurial spirit and the start-up culture that still fuels the company’s spirit.

“The new brand is modern and bold,” said Pum Lefebure, co-founder/chief creative officer, Design Army. “We utilized a modular design approach for its flexibility across all mediums, from print collaterals to website and social content. The typography is emphatic yet elevated, complementing carefully curated photography. The placement of shapes, introduction of slightly gradient colors and a palette that uses gray blues and neutrals give a sense of movement with a touch of timelessness that supports the growing portfolio of PM Hotel Group.”

As part of PM Hotel Group’s ongoing commitment to the people, communities and neighborhoods that have been the foundation of the company’s success over the past quarter century, they are also expanding the PM Grows Initiative launched in 2020 to further reduce their carbon footprint. During the yearlong anniversary celebration, PM Hotel Group will expand its annual 1,000 tree planting program with One Tree Planted and will add regional planting service programs for associates to gather, celebrate and work together to make a positive change in their communities.