Kalibri has released Hummingbird Market Plus, a new market intelligence research tool designed to support capital-driven hotel investment decisions.
Built for owners, developers and underwriters, the tool provides extended historical context and forward-looking market insight to help teams better interpret risk, opportunity and long-term economic outcomes, according to the company.
Hummingbird Market Plus builds on Kalibri’s existing market intelligence capabilities by extending the lens of traditional market tools. The product combines a 10-year view of hotel performance across all 334 markets and 975 markets in the U.S with a 12-month forward-looking forecast, giving users a clearer understanding of how markets behave over time—and what current conditions represent in a broader context.
“The greatest risk in hotel investment is looking at overall revenue performance but not the underlying composition of it,” said Cindy Estis Green, CEO/cofounder, Kalibri. “Hummingbird Market Plus helps reduce that risk by giving real estate investors clearer context around upside opportunity, underlying costs, market cycles, momentum, and forward-looking conditions.”
With granular, transaction-level data across occupancy, ADR, RevPAR, rate segmentation and length-of-stay patterns, the tool enables deeper analysis of market behavior across cycles, according to Green. A modern, visual interface—including interactive heat maps and sortable dashboards—allows users to identify patterns, evaluate assumptions and support feasibility, valuation and underwriting work with greater confidence.
“Real estate developers often tell me that they want a data set to improve investor confidence. The details around composition of RevPAR, demand by length of stay and loyalty contribution can make all the difference to whether a deal pencils or not,” she told Hotel Business. “I am proud to release Kalibri’s Hummingbird Market Plus to enable the hotel development community to more accurately assess investment opportunities.”
The 12-month market forecast included in Hummingbird Market Plus is powered by Kalibri Forecast AI, the same forecasting science behind Kalibri’s i national outlook. By applying this approach at the market and submarket level, the tool helps teams anticipate changes in market conditions before they appear in historical results.
“Understanding length-of-stay demand and customer mix is critical to how we evaluate extended-stay performance,” said Steve Nicholas, managing principal/head, asset management, Noble Investments. “The depth and rigor of Kalibri’s market data gives us a unique view of who the customer is and how that demand behaves over time which has given Noble and our capital partners much greater confidence in our investment decisions.”
The tool includes all opportunity discovery features available in the core Hummingbird Market product, while adding the deeper historical perspective and forward-looking insight required for capital planning and investment justification. The product features data export capabilities designed to integrate into existing analytical workflows.
