HB Exclusive: Hotel Equities forms strategic partnership with PPC

Hotel owner, operator and developer Hotel Equities (HE) has formed a strategic partnership with private equity firm PPC Enterprises (PPC). The partnership looks to invest in future M&A, strategic alliances (SAAs), JV opportunities and acquisitions.

”This journey with PPC is transformative,” Brad Rahinsky, president/CEO, HE, told Hotel Business. “The partnership signifies a commitment to holding ourselves to the highest standard of excellence, investing in people and innovation, and a continuous elevation of industry standards.”

He added, “PPC’s confidence in HE and our partnership is a strong endorsement of our capabilities. We are honored and excited about what the future holds. I’m proud to say that the principals at PPC share our core values, our passion and commitment to our people and our vision for success.”

The decision to partner with PPC was nearly a full-year exercise to ensure the companies were aligned on all aspects of their businesses with an emphasis on people, according to HE. The partnership will enable HE to accelerate its development pipeline and strengthen its position as an industry partner for hotel owners and developers.

“Hotel Equities has demonstrated a commitment to excellence, innovation, shareholder returns and guest satisfaction,” said Thomas Uger, partner/head of business services, PPC.

Ben Salzman, principal, PPC, added, “We are confident that our partnership will create new opportunities to further improve HE’s industry-leading service and performance, expand capabilities and enhance their infrastructure. We look forward to achieving new milestones and creating lasting value for their partners.”

The companies said they see “immense” potential for growth through nurturing talent and fostering career advancement opportunities for HE’s people.

“Empowering our team members is integral to our success,” said Bryan DeCort, COO, HE. “We have proven time and time again that by investing in the growth and development of our people, we are investing in the future of the company. It’s unique to find investors aligned in that aspect but it’s always been a non-negotiable for us. PPC’s support will further advance our efforts.”

Joe Reardon, chief development officer, HE, added, “This partnership isn’t just about financial investment; it’s about leveraging synergies, market insights and strategic foresight to position Hotel Equities for strategic, sustained growth, The combined strengths of our organizations create a powerful force, poised to capitalize on new avenues for expansion in many areas across the board.”

Moelis & Company LLC served as financial advisor and Latham & Watkins LLP acted as legal counsel to HE. Jones Lang LaSalle Securities LLC served as financial advisor and Covington & Burling LLP acted as legal counsel to PPC.