Hotel Equities, Maximum Hospitality form strategic alliance

Hotel owner, operator and developer Hotel Equities (HE) has formed a strategic alliance with Maximum Hospitality, a hotel operator, developer and investment company. As part of this collaboration, HE will provide operational resources and oversight for Maximum’s portfolio of hotels.

The partnership leverages the expertise and resources of both HE and Maximum Hospitality to drive operational excellence, guest satisfaction and financial performance across the portfolio, the companies report. The alliance provides a significant advantage by placing emphasis on hiring and retaining employees by granting access to HE’s exclusive talent acquisition, training and career development platform as well as enhanced benefits for associates and partners.

Maximum’s associates will be able to take advantage of HE’s programs such as a sabbatical program, daily pay option, HE Marketplace and peer management training initiatives, which foster and assist in continuous professional advancement.

“We are thrilled to join forces with Maximum Hospitality and take on the management of their outstanding hotels,” said Brad Rahinsky, president/CEO, HE. “This alliance affirms our commitment to partnering with like-minded individuals and organizations who believe success is fueled by taking care of our people. By combining our expertise and Maximum’s trusted brand of hospitality we are excited about our future growth together.”

Dan McEwan, Maximum Hospitality’s president, added, “This strategic alliance with Hotel Equities will empower our portfolio of hotels to reach new heights of operational efficiency and excellence. We are confident that Hotel Equities’ proven track record and unwavering commitment to guest satisfaction will ensure continued success for our properties.”