Hawkins Way Capital has launched the first two hotels under the new Series by Marriott brand—FOUND Miami Beach and FOUND Santa Monica. These openings mark the official U.S. debut of Marriott International‘s newest collection brand and follow the strategic partnership announced in September between Hawkins Way Capital and Marriott International to convert six properties to FOUND Hotels, Series by Marriott.
All managed by FCL Management, the evolving pipeline will expand across major U.S. markets, including Santa Barbara, Chicago, San Francisco and San Diego.
“Our partnership with Marriott International represents a meaningful evolution in our hospitality strategy,” said Ross Walker, managing partner, Hawkins Way Capital. “It enables us to combine Hawkins Way Capital’s expertise in identifying and operating distinctive assets with Marriott’s global distribution platform and powerful loyalty network. As we unlock growth opportunities across our business, we are able to expand the FOUND Series brand through acquisition and third-party management activities, offering a turnkey solution to stabilize and institutionalize underperforming hotels. Overall, we’re creating an experience that delivers lasting value for today’s traveler.”
FOUND Miami Beach is a reimagined Art Deco building with refreshed interiors, a remodeled pool and lobby, upgraded technology and guestroom entertainment systems and Bar Luca, a redesigned 1,000-sq.-ft. restaurant and bar that connects the lobby and pool terrace.
FOUND Santa Monica features enhanced guestrooms and public spaces, updated signage, building-system improvements and refreshed food-and-beverage programming at signature restaurant Cliffdiver. Offering on-site parking, the property is close to the Santa Monica Pier.
