Hard Rock Introduces Fully All-Inclusive Concept

MIAMI—The all-inclusive Hard Rock Hotels of Mexico and the Dominican Republic are officially putting an end to the use of resort credit.

In its place, Limitless All-Inclusive will make its debut with bookings from Sept. 15, 2018, for travel beginning Jan. 6, 2019, at Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Riviera Maya, Hard Rock Hotel Cancun, Hard Rock Hotel Vallarta and Hard Rock Hotel Los Cabos (coming in 2019).

The change gives all-inclusive Hard Rock Hotels the upper hand in the competitive market by offering a fully all-inclusive vacation like no other, according to the company—with experiences like golf at Jack Nicklaus and Robert von Haggedesigned Hard Rock courses, select Rock Spa treatments, tours and excursions, Posh Beauty Salon, barber shop services and more included in the stay. Limitless All-Inclusive replaces the use of resort credit, presenting guests with unlimited access to each of these amenities for a 25% service fee.

“As a brand, the all-inclusive Hard Rock Hotels are known for being industry trailblazers continually breaking out of the sea of sameness when it comes to creating unique amenities and guest experiences,” said Frank Maduro, VP of marketing at AIC Hotel Group. “Which is why completely eliminating the use of resort credit was the best next step for the brand to take.”