Following AccorHotels Investment, sbe Moves NYC headquarters

NEW YORK—sbe has moved its global headquarters to the heart of Soho here to accommodate its continuous growth. The office is located at 131 Spring St., assuming the entire fourth floor of the six-story building.

“On the heels of our recent announcements of several new and exciting projects, I am thrilled to move our New York team to this phenomenal space,” said Sam Nazarian, founder/CEO of sbe. “This move is a representation of our continued expansion, and moreover, our commitment to creating a corporate environment that is reflective of the three-dimensional sensibilities of design that are apparent in all of our properties around the world globally.”

“In just a short period of time, sbe has become an essential part of our Food & Beverage offerings and an integral part of our team. Their move to Soho is a clear signal of their continued commitment and investment to be at the cutting edge of lifestyle, food and beverage,” said Amir Nahai, AccorHotels CEO, food, beverage & lifestyle.

The office will be fully equipped with the latest LG displays including the OLED TV, one of the thinnest screens on the market, which will be utilized for the comprehensive interactive branding area showcasing sbe’s newest projects and developments on a rotating basis. With this branding area, each and every person that steps foot into the New York headquarters will be given an opportunity to go behind the scenes of sbe’s most recent endeavors.

Supporting a creative environment, sbe has also commissioned internationally acclaimed artist Ara Starck to produce a custom mural installation unique to the space. This will be Starck’s fifth project with sbe, following installations at SLS and Delano South Beach, Mondrian Park Avenue, New York and Katsuya in Hollywood, CA.

The company will leverage the new office to house 40 employees. The office will also serve as the headquarters for the accounting, branding, communication, legal, finance and business development sectors of the company and function as the strategic office to support the relationship with AccorHotels, as well as all owners and partners. In addition, sbe will maintain its office in Miami, which focuses on hotel operations, marketing and IT, as well as its office in Los Angeles, which serves as headquarters to sbe’s international real estate development subsidiary, Dakota Development, headed by President Joe Faust. The L.A. office will remain as the home to Disruptive Restaurant Group, which manages all of sbe’s restaurant and nightlife operations, and sbe’s Culinary Laboratory.

The office is designed by sbe’s Dakota Development.