First Hospitality appoints Jason Kreul as COO

First Hospitality has named Jason Kreul its new COO. He brings nearly 30 years of experience in the hospitality industry, including key leadership positions in operations, plus expertise in full-service, lifestyle and independent properties, according to the company.

Kreul will report to David Duncan, president/CEO, and will lead the operations, commercial strategy and the people & talent groups at First Hospitality and play a pivotal role in further expanding the company’s hotel portfolio.

“Jason’s leadership and broad expertise across full-service, lifestyle and premium select-service will play an integral part in further accelerating the growth of our hotel and restaurant and bar portfolio,” said Duncan. “Jason’s focus will be on operational excellence across our portfolio and be a key partner to our ownership relationships. His experience and approach will continue to emphasize a thriving and collaborative workplace culture while delivering superior results.”

Prior to joining First Hospitality, Kreul served in numerous executive roles at Highgate, most recently as president – central U.S. and West Coast divisions. Before that, he held leadership roles at White Lodging Services and Winegardner & Hammons. He serves on various advisory and board roles at the major hotel brands and industry organizations.

“First Hospitality is recognized as an industry leader that operates high quality hotels, strong relationships and excellence in hospitality, which excites me about the organization,” Kreul added. “With a substantial growth trajectory, First Hospitality is truly becoming the most sought-after partner in the hospitality business, and I’m honored to be joining such a well-respected team.”