In a recent survey of 2,200 Americans conducted in collaboration with Morning Consult, Expedia Group found the majority (58%) of respondents have travel plans during the fall—but millennials are in the lead (67%) compared to Gen Z (61%), Gen X (53%) and boomers (53%).
Across geographic regions, those who live in suburbia (62%) are most likely to travel as temperatures start to cool down, followed by city dwellers (58%). Travel plans scale with income level, as 80% of those making six-digit salaries have a trip booked in the next three months.
Monthly trip searches were up 70% over the summer compared to earlier in the year according to Expedia Group Media Solutions Q2 Travel Recovery Trend Report, and the company reported seeing positive signals continue into the fall.
Where are travelers headed?
Travelers are prioritizing sunshine and open attractions—but Americans are also choosing cities over small towns, which may indicate some people are more comfortable visiting places where vaccination rates are high. These are the top U.S. locations from September through November based on hotel demand across Expedia.com, Hotels.com, Hotwire, Orbitz and Travelocity:
- Las Vegas
- New York City
- Cancun, Mexico
- Orange County, CA
- Los Angeles
- Riviera Maya, Mexico
- San Diego
Meanwhile, vacation rental trends tell a slightly different story. Looking at the same months on Vrbo, here are some of the trending fall destinations for American travelers, where they can go off the grid, or soak up the sun oceanside.
- Pigeon Forge, TN
- Miramar and Rosemary Beach, FL
- Gulf Shores, AL
- Panama City, FL
- Fort Walton, FL
- Myrtle Beach, SC
- Hilton Head, SC
- Clearwater and St. Petersburg, FL
- Kissimmee, FL
- Fort Myers and Cape Coral, FL
Who are they going with?
While most people plan to take trips with a significant other, solo travel is on the rise in recent months, looking at bookings in the fall across multiple lines of Expedia Group’s business. Among those surveyed, the top three reasons were a change of scenery (47%), self-discovery (34%) and to be fully immersed in their destination (27%). Millennials and Gen Z (72%) are more into solo trips compared to Gen X (59%) and boomers (47%).
During the pandemic, solo travel can be a responsible option, and planning for one is easier than curating an itinerary for many. Solo travelers can flex their schedules around off hours for attractions, and they don’t have to worry about party size limitations at restaurants or bars.