Choice Hotels International Inc. has opened Everhome Suites in Newnan, GA, marking the midscale extended-stay brand’s debut on the East Coast.
The four-story, 115-room hotel is located on a dual-site property alongside the economy extended-stay brand WoodSpring Suites, making it the first side-by-side location for two of Choice Hotels’ four extended-stay brands. Both hotels, owned by Turnstone Group, will serve the Newnan market, including the City of Hope Cancer Center, and are less than 40 miles from downtown Atlanta. Everhome Suites has 66 properties in its pipeline, as of the end of Q4 2023.
“When Everhome first launched in January 2022, it was the first new midscale extended-stay brand to come onto the scene in nearly a decade,” said Matt McElhare, VP, extended-stay brands, Choice Hotels. “We purposefully designed the brand with input from our biggest WoodSpring owners and developers to drive high performance. Now, our developers are recognizing the complementary opportunity, pairing Everhome and WoodSpring on a shared site, which enables them to appeal to a wide range of extended-stay guests. Everhome Newnan is our first of six shared site projects planned across the country.”
The current demand for purpose-built extended stay products is twice the supply, and the category continues to garner attention as one of the hottest in the hospitality industry, according to the company. With its complementary dual-site strategy, Choice expects guest demand for Everhome to come from a higher portion of discretionary leisure travelers, traveling healthcare workers, hospital patients, and IT and skilled workers who prefer higher-end amenities. For the economy WoodSpring brand, Choice expects guest demand to continue to come from blue-collar business travelers such as construction crews and others.
“We decided to build an Everhome next to our WoodSpring based on the latter’s strong performance, way ahead of our initial projections, and because there is a ton of demand in the Newnan market,” said Chip Johnson, CEO, Turnstone Group. “We are bullish in this environment based on the performance, the lean operating model, the fantastic Choice Hotels team and the extended-stay category’s resiliency. We look forward to adding more of Choice’s extended-stay brands to our portfolio.”
