DesignLSM appoints new Managing Director

U.K. hospitality design agency DesignLSM has appointed Holly Hallam as its new managing director.

Hallam is replacing Steve La Bouchardiere who, following three decades at the helm of the international hospitality design practice, is stepping down from his position as managing director. La Bouchardiere will remain an integral part of the company in his position as co-founder, mentoring and sharing his knowledge and experience with the team.

“Holly truly embraces our design philosophy and future vision at DLSM,” he said. “I have no doubt that she will make a successful leader and build upon the legacy and regarded reputation of the company and I look forward to working alongside her in our new roles.”

Since joining the studio in 2015, Hallam has driven and built up the studio’s offering and client portfolio. She has also been responsible for championing the DesignLSM brand, encouraging thought leadership and creativity through speaking and representing the company at key industry events such as Sleep & Eat, Independent Hotel Show, Revo and GRIF (Global Restaurant Investment Forum).

“This is an exciting new chapter for the studio,” she said. “The hospitality industry has changed dramatically over the last few years and we, at DesignLSM, are evolving too. Our close-knit team of strategists and creative designers are attune to our clients’ commercial and operational objectives and passionate about creating inspiring concepts that appeal to today’s consumer.”

“I am enthusiastic about our future vision and growth,” she continued. “We are currently working with hospitality brands such as D&D London, Hilton, Gaucho, Kempinski Hotels, Rhubarb, Baha Mar Resorts amongst many others, whilst increasing our international presence with projects in North America, Asia and the Middle East. I would like to thank Steve and the senior team for their support and look forward to the studio’s continued curation of fabulous hospitality experiences.”