Cvent, Choice roll out Cvent Instant Book

Meetings, events and hospitality technology provider Cvent and Choice Hotels International have revealed the global rollout of Cvent Instant Book across Choice’s portfolio of franchised hotels.

The new direct booking integration, available later in Q3, offers a simplified booking experience for meeting planners to find and book guestroom blocks online at Choice properties, streamlining what can traditionally be a cumbersome, manual process, according to the companies. Hotels joining the Choice distribution engine after the acquisition of Radisson Hotels Americas will gain access to Cvent Instant Book soon.

Planners can search; compare real-time rates and availability; and book rooms at Choice properties with just a few simple clicks, bypassing the request for proposal (RFP) process that is typically required for larger, more complex events. Embedding the technology into Choice Hotels’ booking platform also enables hoteliers to increase their visibility and attract more group business by showcasing their properties to Cvent’s global network of event planners, the companies report.

“We’re proud to work with Choice Hotels International to further expand our Cvent Instant Book experience,” said Jim Abramson, VP, product management, Cvent. “This new functionality reflects our shared vision of making booking and managing meetings and events easier—for both planners and hoteliers alike. By embracing innovative technology like Cvent Instant Book, Choice Hotels is prioritizing the customer experience, and now, each of their property owners can easily tap into our extensive global network of 110,000 meeting and event organizers who trust Cvent to find the right venue and power their events.”

Abhijit Patel, VP, global distribution and commercial strategy, Choice, added, “We are excited to work with Cvent to further bolster our simplified booking options for meeting planners around the world. Our integration with Cvent highlights our commitment to providing our customers with the technology and functionalities they use most, and we will continue to expand our offerings to best showcase our hotels and attract group business to our properties.”

As a longtime Cvent customer, this announcement expands Choice’s use of Cvent technology to power their group and corporate travel business and reach a global planner audience. All Choice properties are listed on the Cvent Supplier Network, one of the world’s largest venue-sourcing platforms where planners go to find and book meeting and event venues. In addition, Choice will continue its strategic Cvent Business Travel partnership.