IHG reveals plans for new premium collection brand

During the announcement of its Q3 results, IHG Hotels & Resorts revealed that it plans to launch a new premium collection brand positioned in the upscale to upper-upscale category “in the coming months.”

“The new brand will initially focus on our EMEAA region where there is a significant proportion of high-quality hotels with their own unique identity, and where a collection brand will expand our offer for guests and allow more owners to benefit from our enterprise platform,” the company said in its financial release. “The brand will complement our versatile premium conversion brand, voco, which has already reached 225 open and pipeline hotels across more than 30 countries since its launch in 2018. It will also look to replicate the success of Vignette Collection, launched in 2021, which is positioned higher in the Luxury & Lifestyle category and already tracking ahead of its goal to reach 100 hotels in a decade, currently with 27 open and a further 41 pipeline properties.”

Other highlights include:

  • YTD global RevPAR +1.4%, with Americas +0.8%, EMEAA +3.8% and Greater China -2.6%
  • Q3 global RevPAR +0.1%, with Americas -0.9%, EMEAA +2.8% and Greater China -1.8%
  • Q3 global rooms revenue on a comparable basis comprised business +4%, offset by leisure -2% and Groups -4%
  • Q3 occupancy +0.4% pts and average daily rate -0.4%
  • Gross system growth +7.2% YOY and net system growth +5.2% adjusting for the impact of removing rooms previously affiliated with The Venetian Resort Las Vegas (net growth +4.4% YOY on a reported basis)
  • Opened 14.5k rooms (99 hotels) in Q3, +17% YOY excluding NOVUM conversions added to IHG’s system
  • Global system of 1m rooms (6,845 hotels)
  • Signed 22.6k rooms (170 hotels) in Q3, +18% YOY
  • Global pipeline of 342k rooms (2,316 hotels), +4.7% YOY
  • $700m of 2025’s $900m share buyback program completed to date, reducing the share count by 3.9%
  • On track to return over $1.1b to shareholders in 2025 through share repurchases and dividend payments
  • Expect to finish 2025 in line with consensus profit and earnings expectations, and in line with our growth algorithm

“We are pleased with our performance and the continued growth of our brands to date in 2025, and we remain on track to meet full year consensus profit and earnings expectations,” said Elie Maalouf, CEO, IHG Hotels & Resorts. “As anticipated, RevPAR growth in Q3 was similar to the prior quarter, with another strong performance in EMEAA and further improvement in Greater China, though the U.S. continued to see slower trading conditions. Overall, we continue to benefit from the power of our globally diverse footprint.

“Growing demand for our world-class brands continues, with 2025 set to be one of our biggest ever years for both openings and signings. We opened 14.5k rooms across 99 hotels in the quarter, up 17% year-on-year excluding the NOVUM conversions this year and last, and we signed 22.6k rooms across 170 properties, up +18%, with great progress in all three regions. Recognizing strong guest and owner interest in the large and fast-growing premium segment, we are excited to announce we will be bringing a new collection brand to market in the coming months, positioned in upscale to upper-upscale. This will build on the well-established successes we’ve already delivered with our other collection and conversion brands—Vignette, voco and Garner.

Long-term structural drivers of both travel demand and supply remain compelling, and while near-term macro-economic challenges persist in some markets, others are showing improvement or sustained growth. We continue to demonstrate IHG’s ability to capture demand across geographies, chain scales and stay occasions, which forms the foundation of resilient strength in our business. The power of our enterprise platform is clearly showing in 2025 and drives our growth algorithm. This delivers compound earnings growth by increasing fee revenues through the combination of RevPAR, system expansion and ancillary fee streams, which, together with a highly efficient cost base, helps to grow margins and, along with our strong cash generation, allows us to reinvest in our business and return surplus capital to shareholders. We remain confident in a strong outcome for the year and further delivery beyond.”

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