Crestline Hotels & Resorts LLC has appointed Leah McFarland as SVP, revenue strategy.
She joins Crestline from MCR Hotels where she was VP, revenue management & e-commerce. In her position with Crestline, works closely with executive management and is responsible for leading the team that identifies successful revenue strategies and e-commerce initiatives for maximization of profit with available demand, according to the company.
“Leah’s history of excellence in hospitality sales and revenue management spans more than two decades,” said James Carroll, president/CEO, Crestline Hotels & Resorts. “Our entire team looks forward to working with Leah as she brings both experience and a shared commitment to Crestline’s mission of success through partnership and relationship building.”
McFarland began her career as a sales manager at the Indianapolis Marriott North. She went on to work for the Winegardner & Hammons Hotel Group, White Lodging, and in 2013 joined MCR Hotels receiving multiple promotions throughout her tenure.