Choice chooses Toast for two upscale brands

Toast, the digital technology platform built for restaurants, has collaborated with Choice Hotels International to make its Toast for Hotel Restaurants technology a brand standard for two of Choice’s upscale brands, Cambria Hotels and Radisson.

Cambria and Radisson will implement Toast technology as a brand standard by summer 2025 for Cambria and by the beginning of 2026 for Radisson properties. This collaboration is designed to help owners accelerate growth in their food and beverage programs and digitalize the guest experience for on-site dining, according to the companies. Toast is also a qualified vendor for Choice’s other brands.

From tableside to in-room dining, the Toast for Hotel Restaurants platform will integrate with Cambria’s and Radisson’s property management systems (PMS) to power dining experiences for guests. The implementation will digitalize the guest food and beverage experience on property while streamlining food and beverage operations for hotel staff. Enabling staff to process room charges directly from the handheld point of sale (POS) devices, this collaboration will help allow operators to drive food and beverage sales, increase kitchen efficiency and improve guest satisfaction.

“Cambria and Radisson hotels are increasingly seen as dining destinations in and of themselves, and this innovative collaboration with Toast will allow our guests and hotel staff to benefit from the digitalization of operations,” said Indy Adenaw, SVP/GM, upscale, Choice Hotels. “We’ve already started rolling out Toast at several Cambria locations nationwide and are pleased to see the early impact it is making, including early adoption from guests, helping owners manage their labor model and increasing lobby marketplace sales.”

In addition to standard food service POS and hotel PMS integration, Cambria and Radisson hotels will implement Toast Go 2 handhelds for server and bartender use; Mobile Order & Pay at restaurant tables; Toast Online Ordering for in-room dining; Kiosks for lobby marketplaces; Kitchen Display Systems for back-of-house efficiency—including texting guests when orders are ready for pickup—and Toast’s direct third-party delivery integrations. Cambria and Radisson hotels will also use Toast Payments.

“Premier hotel brand operators like Choice Hotels recognize that a flexible service model is a critical success factor,” said Kelly Esten, SVP/GM, enterprise, Toast. “From in-room dining to mobile order and pay to full-service restaurants to quick-service restaurants, Toast for Hotel Restaurants enables hospitality brands to deliver a more seamless guest experience, operate more efficiently and increase speed of service across day parts and formats. We are delighted to be implementing Toast technology as a brand standard for Cambria and Radisson properties and to offer Toast to other Choice Hotels brands as a qualified vendor.”