Charlestowne grows in ’21

Charlestowne Hotels, a leading hospitality management company, closed out 2021 with significant additions to its growing portfolio and enhancements to its corporate infrastructure.

The management company has continuously achieved above-average RevPAR growth across its properties and 2021 proved to be no exception, the company reports. Through November 2021, Charlestowne saw a 90% RevPAR increase year over year and an 11% increase compared to pre-pandemic levels in 2019.

“After the pandemic sparked an industry-wide evolution, our team used 2021 as a time to push ourselves creatively and expand our robust suite of management capabilities,” said Kyle Hughey, CEO, Charlestowne Hotels. “We doubled down on our commitment to hiring, retaining and promoting top talent, bringing together some of the most entrepreneurial minds in the industry today. Through these efforts, we’ve been able to provide our partners with an unmatched level of management expertise across multiple specialties, enabling us to quickly grow and develop successful independent brands in new markets and expand our food and beverage division.”

Hotel openings and development
In the past year, the company grew its portfolio by 20%, developing or taking over management of 10 new properties. The company’s national footprint now extends across half the country, with a collection of 50-plus hotels in 25 states.

Notable openings include the historic Hotel Morgan (shown above) in Morgantown, WV (the company’s 10th opening in a collegiate market and eighth adaptive-reuse project); soft-branded property The Origin Westminster in Westminster, CO; and newly launched lifestyle independent hotel, The Loutrel in Charleston, SC. The year also marked the company’s entrance into one of the country’s biggest hospitality markets with the full-management takeover of four boutique hotels in Chicago, including an upcoming comprehensive brand refresh for The Ivy Hotel, a luxury property located in the city’s premier commercial district, the Magnificent Mile.

Food and beverage
Charlestowne Hotels debuted five new F&B concepts in 2021 and five F&B takeovers in areas ranging from Waterville, ME, to Westminster, CO. The company’s dedicated food and beverage team, which leads all front and back-of-house operations for every restaurant it manages, thoughtfully approached each project with a goal to fill gaps in the market and further support local economic development, the company reports. Charlestowne’s new concept openings have been met with local acclaim: Front & Main at the Lockwood Hotel (Waterville, ME) is the city’s highest-rated restaurant on Yelp, coffee and cocktail bar Anvil + Ax at the Hotel Morgan maintains a five-star rating on both Yelp and Facebook and Devil’s Kitchen at Hotel Maverick (Grand Junction, CO) is the city’s number one recommended restaurant on Yelp and a Charlestowne Hotels portfolio leader in both revenue and profitability.

The company will take on development of 10 new culinary outlets in 2022. Concept ideation, programming and branding for eight of these projects will be completed entirely in-house by the Charlestowne team.

Looking ahead
“Our team is fully equipped to execute and exceed expectations for the numerous projects we have in the pipeline, including seven hotel development deals and nearly a dozen food and beverage openings in food-centric cities like Austin and Charleston—with our very first standalone bar and restaurant concept opening next summer,” said Matt Barba, COO, Charlestowne Hotels. “As we look ahead to 2022, we’re eager to make more strategic development moves into primary markets while expanding our presence in remote destinations such as Wyoming, Montana and Utah. Whether we’re debuting a revenue-driving overnight package, conceptualizing a localized restaurant menu, or streamlining operational best practices to elevate guest service standards, our team is moving full steam ahead to put our partners on the map.”