Belvilla, the European short-term rental and apart-hotel brand owned by PRISM, parent company of Motel 6, Studio 6 and OYO in North America, has officially entered the U.S. market after securing 10 properties through the Sonder bankruptcy court process. The launch marks Belvilla’s first operational presence outside Europe and introduces its lifestyle-led, technology-driven hospitality model to the U.S. market.
“The U.S. represents an important opportunity for us, and our approach has been deliberate and selective,” Ankit Tandon, global COO/CEO Europe, PRISM. “We chose properties where the fundamentals work from day one, ensuring a balanced and sustainable model for guests and property owners. We are already in touch with additional owners who are keen to sign up with Belvilla as we expand our presence in the market.”
The U.S. entry follows Belvilla’s participation in the Sonder bankruptcy court process, through which the company selectively secured 10 properties out of 79 assets on offer. The properties secured include:
- Court Square — Long Island City, NY
- The Industrialist — Brooklyn, NY
- RailSpur — Seattle
- The Schaeffer — New Orleans
- Skyline — Denver
- The Queen — Philadelphia
- East 5th — Austin
- Ida — Phoenix
- The Louie — New Orleans
- The Dutch — Long Island City, NY
As part of its initial U.S. rollout, Belvilla has begun operations at The Dutch, Court Square and The Louie Hotel, under its upscale urban brand, Belvilla District 6.
The court-led process provided access to assets that met Belvilla’s strict criteria on unit economics and operational feasibility, according to the company, which is focusing on properties where it can deliver a consistent guest experience while maintaining strong cost discipline.
“Belvilla’s focus on operational clarity and long-term economics gives owners like me confidence,” said Peter Papamichael, owner, Court Square. “The model creates a win-win partnership built on sustainability rather than short-term expansion.”
Shimon Siboni, CEO, Issta Nadlan (Assets), owners of The Dutch, added, “We are delighted to begin our collaboration with PRISM and view this partnership as the foundation for a long-term and strategic relationship. We are excited to welcome Belvilla to The Dutch and to see its energy and operational expertise brought to the property.”
Zach Kupperman, owner, The Louie, said, “Belvilla’s approach combines smart economics with a clear guest focus. We’re looking forward to seeing the hotel evolve under their stewardship and tap into new demand.”
Belvilla is one of Europe’s leading short-term rentals and apart-hotel brand with more than 60,000 holiday homes across Europe, including the Netherlands, Belgium, Germany, France, Austria, Italy, Spain and others.
