Oravel Stays Ltd., the parent company behind G6 Hospitality and OYO in the U.S., has rebranded to PRISM, a new corporate brand name that reflects the company’s expanded global portfolio and long-term vision.
The group’s portfolio today spans hotels under the brands such as OYO, Motel 6, Townhouse, Sunday and Palette. In the vacation homes segment, it operates brands such as Belvilla, DanCenter, CheckMyGuest and Studio Prestige, among others. The extended-stay category is represented by Studio 6, acquired through G6 Hospitality in the U.S. Additionally, the portfolio encompasses workspaces and celebration spaces, offered through Innov8 and Weddingz.in. The group also offers hospitality technology solutions, including AI-driven partner tools and data science platforms.
The name PRISM represents clarity, diversity and the full spectrum of brands within the company’s ecosystem. The OYO brand will continue to serve as “the highly recognizable, consumer-facing identity for budget travel,” according to the company.
“The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision,” said Ritesh Agarwal, founder/group CEO, PRISM. “PRISM is powered by a strong technology engine; deeper investment in data science and AI; and a commitment to helping our partners grow profitably while delighting customers worldwide.”
Sam Patel, founder/CEO, Natson Hotel Group and a long-time G6 Hospitality patron, said, “I have been part of the G6 and now PRISM family for more than 20 years. While I own hotels with multiple other brands, more than 60% of my total portfolio is with G6 Hospitality because I grew most with G6 brands due to their great support and profitability in those assets. I am excited for this new journey with Prism and all the opportunities it will bring for asset owners in the U.S. and worldwide.”
The new corporate brand name PRISM was chosen following a global public naming competition that attracted more than 6,000 submissions.
The company continues its comprehensive franchise growth initiative, with plans to add more than 150 hotels under the Motel 6 and Studio 6 brands in 2025. The company recently announced a $10 million marketing investment to accelerate customer adoption and enhance brand engagement, including expanded website and My6 app capabilities.
OYO added more than 150 new hotels to its OYO U.S. portfolio in the first half of 2025. With a strong pipeline of signed properties, the company is poised to add 150 more hotels by the end of the year. OYO U.S. operates OYO Times Square in Midtown Manhattan and OYO Hotel & Casino Las Vegas.
