On April 8, there will be a total solar eclipse that traverses North America. Astronomers at NASA say that it could be as long as 375 years before a similar event occurs along this North American pathway.
Over the past few months, Amadeus has been tracking the impact of the eclipse on hotel booking patterns across America using forward-looking business intelligence data from Demand360+.
The highlights from the latest data drawn on Feb. 29 are:
Average hotel occupancy across the nine markets of Dallas-Fort Worth; Little Rock, AR; Poplar Buff, MO; Paducah, KY; Evansville, IN; Cleveland; Erie, PA; Buffalo, NY; and Burlington, VT has now risen from an average of 12% on April 1 to an average of 69% on April 7. Smaller towns like Erie and Burlington are seeing that 89% and 88% (respectively) of their hotel rooms are already booked.
Data suggests ADR has also increased significantly because of the eclipse, averaging $170 more than the same day last year. Currently, rates will hit a high of $404 in Burlington, which is 183% more than the same day in 2023. On average, hoteliers can see a 196% increase in their rates when comparing the start of the week (April 1) to the end of the week in preparation for the eclipse (April 7).
The average occupancy across the areas tracked has risen 10% from when the last insights were shared by Amadeus in December. ADR has continued to rise too, averaging a 7% increase from when the data was last examined.
