HB Exclusive: New Actabl President Andrew Arthurs talks new role

Hospitality software company Actabl has named Andrew Arthurs its new president/COO.

“I’m super excited to join Actabl,” Arthurs told Hotel Business. “It’s a great opportunity to make a real impact in the hospitality industry, which is the industry I’ve served for my entire professional career over two decades. The Actabl team has worked tirelessly over the past 18 months to bring together four companies in a meaningful way that delivers an optimal experience for their customers.”

In his previous position as chief information officer at Aimbridge Hospitality, he led technology initiatives across more than 1,500 properties in 50 states and 23 countries. He has more than two decades of experience, including leadership roles at Two Roads Hospitality and Vail Resorts.

“As a former customer, I know firsthand the values that the platform can bring to hotel operators and owners, and I’m eager to drive further enhancements in the engagement and operational strategies, which is really going to help elevate our service offerings and benefit all clients globally,” added Arthurs, who will join the company in June.

In his new role with Actabl, Arthurs will lead several departments within customer experience and operations. His leadership will enhance how these teams support hoteliers in their operational and strategic objectives, according to the company.

“First, I’m going to listen and then act,” he said. “My plan out of the gate will be to connect with hotel owners, operators and the brands to understand what is working well, and where there opportunities with actual products and services. The goal is help existing customers unlock more value from Actabl and their Actabl relationship. I will take the same approach with the internal team to ensure that I have a well-rounded understanding of the current state and areas where we should focus moving forward.”

He added that he will also focus on development, adding, “This entails partnering with the Actabl development team to provide input on the development roadmap and help identify areas of opportunity for innovation. This will include a big focus on data, where Actabl has a tremendous competitive advantage and is a leading AI platform for back-of-the-house optimization. I definitely will help instill an advanced a customer centric approach. This is really about spending time with the actual sales and services organizations to understand the current operating model and to bring a buyer’s point of view to the internal team. I also will evaluate the partner ecosystem to determine the health of our current partnerships and identify gaps where we might want to expand some of our partner relationships.”

Steven Moore, CEO, Actabl, added, “Andrew’s extensive experience and deep commitment to hospitality come at a pivotal moment for us as we renew our commitment to empowering the people who power hospitality. Andrew is an exceptionally talented executive and someone who will help us maintain close-knit and responsive relationships with our customers as we continue to bring four industry-leading products into a single platform. I could not be more excited for our team, our customers and our vision.”