Palladium Hotel Group has promoted Zoe Lara, who joined the company in 2022, and previously served as country sales director for Jamaica and the Dominican Republic, to SVP of sales & marketing for the Americas.
In her new role, she takes on responsibility for the management of the regional teams of sales and marketing, both in the outbound markets and those responsible for the commercial performance of the hotels in the continent.
“I am truly honored and excited to take on this new role, as I also appreciate the confidence and trust that Palladium Hotel Group has placed in me,” said Lara. “I look forward to contributing my best efforts to drive our sales and marketing strategies, and I am committed to helping the company achieve its goals in the Americas region. I also want to acknowledge the incredible support that I have received throughout my career in the company, from peers and colleagues which have been instrumental in reaching this milestone.”
Sergio Zertuche, chief sales & marketing officer, Palladium Hotel Group, added, “The Americas is a key region where a very important part of the assets we manage are located. It is also home to key source markets, where we see a very significant growth potential. Zoe owns a solid background and expertise both in the sector and the region, and she has demonstrated a magnificent strategic vision ever since she joined the company. We are therefore confident that with Zoe we are taking a key step towards achieving our objectives.”
Lara has held positions of high responsibility in leading companies in the sector, such as Meliá, AMResorts and Hyatt Inclusive Collection.