Yurbban Hospitality Group, a global hotel operator with roots in Barcelona, has marked a decade of Yurbban Hotels with the addition of Lennox Hotel Miami Beach to its portfolio. It is the sixth hotel the company manages in the South Florida city.
Housed in the former Peter Miller Hotel and close to the beach and the Miami Beach Convention Center, the 118-room Lennox Hotel Miami Beach consists of four interconnected buildings centered around a courtyard with a Mediterranean-style pool. It also features a Mediterranean restaurant.
“With strategic additions like Lennox Hotel Miami Beach, we strengthen our position to become a leader in the lifestyle hospitality segment,” said Héctor García, CDO, Yurbban Hospitality Group. “Guided by our own brands, which define the unique assets we seek, we are proactively expanding our footprint across the Iberian region and the U.S., reinforcing our presence in these key markets.”
In 2024, Yurbban Hospitality Group exceeded its revenue targets, achieving a turnover of more than 40 million euros (approximately $41 million)—a 50% increase from 2023—driven by strong performance in the Iberian region and the strategic expansion in the U.S. The company also manages Uma House by Yurbban, Crest Hotel & Suites, Casa Boutique Hotel, and Aqua Hotel in Miami Beach.
“Our evolution over the past decade reaffirms our commitment to managing hotels that seamlessly blend lifestyle experiences with operation excellence,” said Oriol Serra, CEO, Yurbban Hospitality Group. “Each year has been an opportunity for learning, innovating and connecting–with our guests, collaborators and the communities we serve. This anniversary is not just a celebration of how far we’ve come, but a reflection of our vision for the future.”
Looking ahead to 2025, the group projects revenues of 50.9 million euros (about $53.4 million), fueled by continued North American expansion and a growing portfolio in Spain. Currently managing 1,600 rooms, Yurbban aims to reach 10,000 managed rooms by 2035.
Committed to sustained growth, Yurbban Hospitality Group continues to focus on operating hotel assets across the Iberian region and the U.S., with a strategic emphasis on major Spanish cities, expansion into Portugal and strengthening its presence in Miami and Florida, where it is reinforcing its expansion team.
To celebrate the 10th anniversary of its premium hotel brand, Yurbban Hotels has introduced the Room 10 concept exclusively at Yurbban Passage Hotel & Spa in Barcelona.
Room 10 features a selection of amenities designed to elevate the guest experience, including:
- Coco-Mattress: Crafted from natural fibers for optimal comfort and restful sleep
- Smart mirror: Transforms the room into a private gym, integrating wellness into the stay
- La Marzocco coffee machine & Three Marks coffee: Delivers a premium specialty coffee experience
- Curated literary selection by Terranova: Showcasing a handpicked collection of independent books
- Scens Beauty amenities: A luxury line of vegan and organic cosmetics