LONDON—For a hotel chain such as Yotel, headquartered here, which has opened properties in such cities as New York, Boston, Paris and Amsterdam, as well as this city, teaming with bath amenities line Urban Skincare Co. seemed like a natural fit.
In collaboration with Sydney-based Vanity Group, a global cosmetics firm that has created hotel amenity collections under such brand names as Apotheke, Biology and Kevin Murphy, all Yotel and YotelAir properties will carry Urban Skincare Co. bath amenities inside guest cabins (the brand’s version of guestrooms).
“Partnering with Urban Skincare Co. was an easy choice as we looked for a like-minded partner to help us enhance the traveler experience even more,” said Jo Berrington, Yotel’s VP, brand. “Yotel guests already enjoy our rejuvenating monsoon rain showers, and thanks to our collaborative efforts with Urban Skincare Co., they can now indulge in a new generation of hotel toiletries, sure to delight even the most fatigued traveler. Whether rushed for time and in need of an instant refresh or lingering with time to relax, our guests appreciate quality experiences that feel seamlessly designed to not only meet their travel needs but exceed expectations. Urban Skincare is poised perfectly to join us in this mission.”
Each cabin bathroom features the Cityscape Collection from Urban Skincare Co., which includes Awaken Hair Wash, Intense Conditioner, Daily Hand & Body Cleanser and Repair Body Balm, all in 16.91-fl.-oz. bottles.
“All Urban Skincare Co. products exude a minimal, modern and fresh look through white, simple bottles,” said Berrington. “Each bottle features clean black lettering describing the ingredients and an illustration. Color is introduced onto the bottle with each product’s name in either blue, purple, green or orange.”
Paul Tsalikis, CEO of Vanity Group, noted that the collection’s inspiration was “those who are pressed for time and need a quick recharge. The muse for the collaboration is the well-seasoned traveler who welcomes quality experiences that are devised to address their needs and surpass expectations.”
The Cityscape Collection products are all fortified with the patented ingredient oligogeline, enhanced with calcium and magnesium and enriched with vitamin E and coriander oil, according to Berrington. “Time-poor urbanites benefit from immediate results and the P3 formula, which is designed to protect and promote, help to reduce stress, minimize environmental exposure and provide nutrients that are utilized by the body,” she said. “Designed to combat the toll city living takes on our body, Urban Skincare Co. products are developed with revolutionary anti-pollution formulas that work to remove impurities and provide protection to the body and hair from everyday external aggressors. This approach is perfectly suited for our on-the-go guests.”
The collection was first rolled out to Yotel’s city locations in Boston and Singapore, with New York getting it this month, followed by the YotelAir properties at London’s Heathrow and Gatwick airports; Paris’ Charles de Gaulle Airport and Amsterdam’s Airport Schiphol by June. Yotel hotels are expected to open this year in San Francisco, Miami, London and Dubai, while YotelAir will add Singapore’s Changi Airport to its portfolio.
So far, the feedback from guests has been positive. “We have received many compliments from guests already experiencing the products worldwide,” said Berrington. “We’ve actually introduced the collection among our retail offering, knowing that guests would want to bring the luxury of our hotel experience into their homes for daily use. This, too, has been well received.”
Berrington said that customers purchasing in both hotels and online at urbanskincareco.com will receive a 20% discount on the Urban Skincare range and free shipping on orders above 80 Australian dollars (around $62.15).
Tsalikis noted that this is Urban Skincare Co.’s first hotel partnership outside Australia. “The global expansion of the brand to more people is very exciting,” he said. HB