Wyndham Signs Franchise Agreements With Thrash Group

PARSIPPANY, NJ—Wyndham Hotels & Resorts has signed franchise agreements with hotel development company The Thrash Group for seven new hotels for its upscale, namesake Wyndham brand in the U.S. The hotels are managed by Charlestowne Hotels.

The properties include The Thrash Group’s Origin Hotel Collection, consisting of five lifestyle hotels, as well as one historic hotel and a new construction hotel, all of which will operate under the Wyndham umbrella.

“We are thrilled to welcome the Thrash Group to Wyndham,” said Chip Ohlsson, chief development officer, Wyndham Hotels & Resorts. “Now more than ever, hotels can benefit by working with a brand that travelers know and trust that can generate more visitors to an owner’s property. Our global sales, marketing and loyalty teams are looking forward to helping more travelers discover these award-winning hotels in historic and sought-after leisure destinations across the country.”

Ike Thrash, founding partner, The Thrash Group, added, “Uniting these hotels under the Wyndham name will help us simplify the operations of our hotels, reduce our costs by leveraging Wyndham’s negotiated discounts with suppliers, and connect us to the award-winning Wyndham Rewards loyalty program.”

The seven properties are:

  • Origin Raleigh, a Wyndham Hotel
  • Origin Lexington, a Wyndham Hotel
  • Origin Red Rocks, a Wyndham Hotel
  • Origin Westminster, a Wyndham Hotel
  • Origin Austin, a Wyndham Hotel
  • Hotel Tupelo, a Wyndham Hotel
  • Hotel Morgan, a Wyndham Hotel