Wyndham brings instant group booking to 5.6K U.S. hotels

Wyndham Hotels & Resorts and Groups360 have teamed up to roll out instant booking for group travel to more than 5,600 U.S. hotels on the GroupSync Marketplace.

According to the two companies, the shift is a welcome change not just for traditional travel planners (who book meetings, weddings and events) but also travel managers, particularly those in infrastructure-centric fields like construction and logistics, whose crews need to spend weeks if not months on the job, often with as little as 24-hour’s notice.

Through GroupSync, travel planners and managers can browse real-time rates and availability at participating hotels and directly book 10 to 50 rooms without contacting the hotel or engaging in a traditional RFP. Meeting space for events can also be booked at hotels when needed and where available.

“We’re always looking for new ways to make it simpler and easier for clients to do business with Wyndham,” said Angie Gadwood, SVP, global sales, Wyndham Hotels & Resorts. “Whether it’s a family reunion, a youth sports tournament or a three-month-long bridge repair project, GroupSync makes it simple for groups to find the right hotel at the right price and book on the spot.”

Wyndham’s collaboration with Groups360 is the latest in a list of efforts to help its hotels tap into a multiyear, infrastructure-related travel boom and what it believes is an around $3.3 billion revenue opportunity for franchisees.

“Wyndham is one of the world’s leading hospitality companies and their portfolio is unique in that it represents key property categories that expand GroupSync’s Instant Booking inventory,” said Kemp Gallineau, CEO, Groups360. “In bringing their U.S. portfolio on board, we’re able to deliver a broader, more robust, more inclusive offering—one that’s better equipped to meet the needs of all travel planners and managers.”

The majority of Wyndham hotels in the U.S. are anticipated to be available for instant booking on GroupSync this week with the last remaining hotels expected to go live before the end of the month.