Wyndham breaks ground on first hotel for new extended-stay brand

Wyndham Hotels & Resorts has broken ground on the first property for its new extended-stay brand, in Plano, TX.

The all new-construction brand, operating under the working title “Project ECHO,” has 72 hotels in the development pipeline as of the end of the second quarter.

“This is a milestone moment for Wyndham, as we break ground on our first hotel under this innovative, extended-stay hotel brand,” said Geoff Ballotti, president/CEO, Wyndham Hotels & Resorts. “Demand for extended-stay accommodations continues to surge as interest continues to grow among both guests and developers. As the nation’s leader in economy and midscale hotel accommodations, this is the ideal time to introduce a cost-friendly and all new-construction brand, starting with this important and growing Texas market.”

Located just a few miles from Dallas, the brand’s first hotel is close to the city’s nearby shopping, dining and outdoor offerings. It is owned by Gulf Coast Hotel Management and is expected to open in the second half of 2023.

“This new development will offer a modern, extended-stay product with all the conveniences of home for both leisure and business travelers visiting north Texas,” said Ian McClure, CEO, Gulf Coast Hotel Management. “We were attracted to Wyndham for this project due to their expertise, and how this new brand is custom-designed with the developer in mind.”