WorldHotels, a global brand of independent luxury and lifestyle hotels within the BWH Hotels portfolio, has launched WorldHotels Backdrop, a new collection of upscale glamping retreats and outdoor escapes in scenic destinations worldwide.
The launch of Backdrop comes at a moment when travelers are increasingly seeking intentional ways to reconnect with nature, with place and with themselves. Travel decisions, particularly among younger, experience-driven travelers, are shifting toward journeys that prioritize restoration and a deeper sense of destination. This growing appetite for immersive outdoor escapes is reflected in the rapid expansion of the global glamping market, which was valued at $3.79 billion in 2025 and is projected to reach $7.87 billion by 2033.
“Today’s traveler is seeking more than a getaway; they’re looking for connection and purpose. It’s about meaningful moments in local neighborhoods and journeys designed to inspire a deeper connection,” said Ron Pohl, president, WorldHotels. “At WorldHotels, we’re committed to helping our guests discover the perfect basecamp for exploration, whether it be personal or professional. WorldHotels Backdrop brings to life our vision of allowing guests to fully experience remarkable outdoor environments while still enjoying the elevated hospitality that sets WorldHotels apart.”
Backdrop offers accommodations for every type of adventurer:
Zion Wildflower Resort, WorldHotels (Virgin, UT): Located minutes from the entrance to Zion National Park, this luxury glamping retreat pairs the red rock scenery of southern Utah with refined comforts, offering safari-style accommodations and access to hiking, stargazing and guided desert adventures.
Asheville River Cabins, WorldHotels (Arden, NC): Set along the French Broad River near Asheville, this retreat features newly renovated cabins surrounded by waterfront and mountain views, providing a base for tubing, hiking and mountain biking in the Blue Ridge Mountains.
The Lodge at Pico Bonito, WorldHotels (La Ceiba, Honduras): Coming soon to the Backdrop collection, this rainforest lodge near Pico Bonito National Park gives adventurers exclusive access to jungle trails, hidden waterfalls and abundant wildlife in one of Central America’s most biodiverse landscapes.
Glamping sites offer a flexible and scenic setting for meetings, retreats and special events. Backdrop properties feature adaptable indoor and outdoor layouts that overlook natural landscapes, creating a relaxed yet polished atmosphere for creative thought workshops, corporate dinners, workshops and social gatherings. Event planners can take advantage of on-site kitchens, dedicated presentation areas and natural surroundings that foster both productivity and meaningful connection.
Backdrop delivers clear value for owners and developers, offering a flexible pathway that allows unique outdoor and adventure properties to join a portfolio without compromising their individual character. WorldHotels provides essential support , including an integrated guest management system, economies‑of‑scale purchasing power, access to a WorldHotels Rewards program with and comprehensive insurance solutions designed to protect and strengthen independent operations.
