Did this year seem to fly by? I feel like it did—perhaps, more so than ever. Maybe it’s because we were all hunkered down during 2020, and as 2021 emerged with the hope of in-person meetings, events and activities turning into reality, the clock seemed to speed up. Or, maybe it’s just a symptom of getting older.
Speaking of getting older, the Hotel Business brand is hitting a milestone in 2022: It’s our 30th anniversary.
And, I’d like to think, just as we tell ourselves: We’re not only getting older, but wiser, with even more experienced insight. But just like anything that has aged gracefully, sometimes it’s time to reimagine and redesign to stay relevant and fresh.
During 2020, and even into to 2021, many companies took the time and opportunity to step back and evaluate their mission, their value proposition and their branding. While the events of that period of time took a toll on many companies for sure, it also provided a chance to reflect on where we’ve been and where we’re heading, and to examine the best path forward.
And Hotel Business did just that. While still bringing you all the news you rely on, weathering the storm of the pandemic with you, providing industry support—and encouragement—where we could, the team here also had the chance to take stock, so to speak, of our brand, products and platforms. We decided to re-create and refresh them with a plan to unveil the new Hotel Business in 2022, just in time for—and in celebration of—our 30th anniversary.
Now, don’t worry. When I say “new,” I just really mean improved. We’re still the same “old” Hotel Business you know and love. And we will continue to grow and strengthen the mission we’ve had for three decades now: To grow and strengthen your businesses. And expand your partnerships and deepen your relationships within the hospitality community.
I’m excited to share with you, right here on this page, just one of the new—and probably most important—elements of the redesigned Hotel Business: the logo. So many of you so fondly refer to us as HB that we chose to go with the acronym as the lead identifier of the Hotel Business brand. Sleek and modern, we feel it’s impactful in its simplicity. And we hope you do, too. That being said, the Hotel Business name—the leading media brand in our industry—carries so much history and weight that we’re keeping it as part of our newly designed logo. An homage to the 30 years behind us; a force for the years ahead.
And just like the reimagined logo, we’ll be debuting an entirely new design in the new year—both in print, online and for all of our media brand extensions—that will be classic yet contemporary, streamlined yet detailed and clean yet “cluttered” with all news, insight, data and reports you’ve come to depend on from the Hotel Business brand. And, it will all be delivered in a reader-friendly format to better serve our audience and advertising partners.
We’re so excited to share the redesigns with you in just a few weeks. And, when we do, I’m eager to hear what you think. We’re always looking to improve and know that this is just one step on that journey. If you have any feedback, please don’t hesitate to share it with me and the team. Email me at [email protected] As they say, it’s always a work in progress. In the meantime, let me join Allen in wishing you a peaceful and joyful holiday season, and all good things to come in 2022.