Your screens are working. But are they earning? The 2026 Hotel Business and Xpodigital Event Advertising Pulse Survey found that 78% of hotels with digital signage either don’t fully monetize their screens or lack the strategy and sales capability to do so. Hospitality executives Ashley Skeeters, regional director of procurement, Central U.S. at Accor Luxury & Lifestyle and Matt Schalk, GM at Hyatt Regency McCormick Place Chicago joined Xpodigital President Gabe Gilligan and Gregg Wallis, senior editor at Hotel Business for a candid, live discussion on the survey findings and the playbook leading properties are using to turn idle screens into revenue (one property reported a 73% lift in brand-related sales revenue after switching their strategy).
Download the 2026 Event Advertising Pulse Survey Report at: https://hotelbusiness.com/the-
