WaterWalk has appointed Greg Presley to VP, franchise development and Belinda McCasland to senior director, revenue management.
“We are thrilled to continue our aggressive growth journey alongside two outstanding leaders in the field,” said Mimi Oliver, CEO, WaterWalk. “Their skills and knowledge will open doors for successful and beneficial partnerships as we advance our Gen 2.0 product to cater to the increasing desire for flexible accommodations.”
In his new role, Presley aims to grow the WaterWalk brand by cultivating relationships with existing partners and developing new regional and national connections through REITs and joint-venture partnerships, according to the company. He joins WaterWalk with more than 35 years of experience in hotel operations, top-line sales and hospitality asset portfolio growth. In his prior roles, Presley served as VP, development and asset management at 33 Degrees, where he oversaw class-A office, multi-family and hotel assets and collaborated with investors and partners to maximize productivity and efficiency.
McCasland, in her position, is responsible for driving property-level revenue performance by implementing processes and analyzing data to increase revenues and market share, as well as identifying new partnerships to further develop and enhance WaterWalk’s distribution channels. She has more than 30 years of experience in hotel operations, revenue management and brand performance with companies such as Hilton, Choice International and IHG. Her prior achievements include developing and implementing extended-stay segment and brand-specific initiatives for Choice International, as well as leading revenue management strategy for 525 Staybridge and Candlewood Suites within owned, managed and franchised assets.
Since the beginning of 2023, WaterWalk has opened three new properties under its Gen 2.0 model in Phoenix; Sandy Springs, GA; and Meridian, ID. Additional Gen 2.0 properties will be opening through the remainder of the year in Tucson, AZ; Jacksonville, FL; and Huntsville, AL. WaterWalk plans to double its portfolio size by the end of 2024.
