WalletHub: Choice Privileges is top hotel loyalty program

Choice Privileges has earned the top spot in WalletHub’s 2026 ranking of hotel rewards programs, outperforming eight other major U.S. hotel loyalty programs.

The personal finance website evaluated the rewards programs using 21 metrics, including point value, redemption policies, expiration rules and award-night availability. Choice Privileges received an overall WalletHub score of 62 out of 100 and was also ranked No. 1 for rewards value.

The complete top five ranking was:

  • Choice Privileges
  • Wyndham Rewards
  • World of Hyatt
  • Hilton Honors
  • Marriott Bonvoy

According to WalletHub, the five highest-ranked programs provide average savings of 10% for members, while some travelers can save as much as 14% through discounted rates and free-night redemptions.

“Joining a free hotel rewards program is [a] savings opportunity that people often overlook,” said Chip Lupo, analyst, WalletHub. “Members can save 6% to 14% thanks to perks such as discounted room rates and the ability to earn free nights.”

The study found that Choice Privileges offered the highest rewards value among major hotel loyalty programs, generating up to $14.23 in rewards value for every $100 spent. WalletHub also reported that hotel rewards programs are providing 0.74% more value on average than they did a year ago.

The report highlighted several notable program features. Six of the nine programs evaluated allow members to redeem points for award nights across all properties in their systems. The exceptions were Marriott Bonvoy, Choice Privileges and IHG One Rewards. Meanwhile, Best Western Rewards was the only major hotel loyalty program whose points do not expire because of account inactivity.

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