The voco hotels brand, part of IHG Hotels & Resorts (IHG), has signed its 25th Americas property nearly three years after launching in the region. The soon-to-renovate voco Missoula Downtown in Missoula, MT, is the latest extension of the brand’s conversion-friendly model.
Scheduled to open in mid-2025 under the ownership of McDermid Management, voco Missoula Downtown will sit along the Clark Fork riverfront within two miles of the University of Montana. The brand’s first Montana property will feature 193 guestrooms, a fitness center, indoor pool and more than 12,000 sq. ft. of meeting and event space.
voco Missoula Downtown joins a roster of more than 100 signed and opened voco hotels across more than 20 countries, bringing the brand closer to its goal of reaching 200 global in-system hotels by 2028 and maintaining its status as IHG’s fastest-growing premium brand.
Matt Frankiewicz, SVP, Development, Americas, IHG Hotels & Resorts, said, “Only three years after its Americas introduction—and five years after its global launch—voco hotels already is a true success story among IHG’s premium brands. We continue to grow by empowering owners to implement unique visions for an existing property while aligning elements of its legacy, character and surrounding community with modern brand features. We’re excited to bring voco hotels to other highly visible and prominent locations and introduce even more travelers to all that the brand has to offer.”
voco Missoula Downtown is the latest in a series of new-build and conversion signings that have expanded the brand’s reach and accelerated growth pace in the Americas. This list of planned regional properties also includes:
voco Montreal: The new-build downtown Montreal hotel will be the brand’s first Canadian property. Located near the Montreal Convention Center, University of Montreal Health Centre and the gateway to Old Montreal, voco Montreal will offer 59 guestrooms and restaurant and lobby lounge concepts upon its targeted 2025 opening.
voco Myrtle Beach: A renovation and repositioning of a previous boardwalk-adjacent hotel, voco Myrtle Beach will mark the brand’s South Carolina debut. Featuring 241 guestrooms spanning nine stories, the hotel will include a revamped oceanside lawn area; indoor and outdoor pools; and the addition of a lazy river and tiki bar. voco Myrtle Beach is projected to begin construction later this year ahead of a planned early 2025 opening.
voco Royalty Puebla Downtown: The brand’s fourth open or in-pipeline property in Mexico, voco Royalty Puebla Downtown will assume a space along the city’s main square. A conversion of an existing independent hotel, the hotel’s 42 guestrooms and common areas will be designed to pay homage to the city’s colonial architecture and culture. The hotel is on track to begin construction in spring 2024, with a planned summer 2025 opening to follow.
voco Ardez Hotel Sunnyvale: This hotel will be located in California’s Silicon Valley, within 10 miles of the campuses of Google, Apple, Yahoo!, LinkedIn and PayPal. The 51-room hotel will include a unique restaurant concept and grab-and-go market. Also located within a few miles of San Jose International Airport, Levi’s Stadium and Stanford University, the property is tentatively scheduled to open in summer 2024.
The brand also anticipates opening new hotels in Mexico City; Cincinnati; and Sarasota and Destin, FL.— among others—in the coming months.
