Vacasa appoints Rob Greyber as next CEO

Vacation rental management platform Vacasa has named Rob Greyber its new CEO, effective Sept. 6. He joins Vacasa with 20 years of experience building and leading companies in the travel and technology industries. He recently served as president of Egencia, a corporate travel business previously owned by Expedia Group.

Greyber is succeeding current CEO Matt Roberts in a succession planning process that commenced earlier this year.

“On behalf of the board, we are pleased to welcome Rob to Vacasa,” said Jeff Parks, chairman of Vacasa’s board and cofounder/managing partner, Riverwood Capital. “Rob’s passion for the travel industry, coupled with his track record of driving sustainable, profitable growth, make him the ideal leader for Vacasa’s next chapter. We are grateful for Matt’s leadership through a critical time for the business and for helping the company meaningfully expand its scale and leadership position. His contributions have significantly improved the trajectory of the business.”

Roberts joined Vacasa’s board in November 2018 and was appointed interim CEO in February 2020. At the request of the board, he assumed the full-time CEO role in May 2020 to lead the company through the global pandemic. During his tenure, he helped Vacasa achieve a nearly four-fold increase in gross booking value, led the strategic acquisition of TurnKey Vacation Rentals and took Vacasa public in December 2021.

“I’m proud of what we’ve accomplished to date as I pass the reins to Rob as the company’s next CEO,” said Roberts. “Based on the strength of the business, our leadership team and our positive momentum, this is the right time to make this transition. I look forward to Vacasa’s continued success under Rob’s leadership.”

Greyber served as president of Egencia from 2009-2020, where he oversaw every aspect of the business, leading a team of more than 6,000 and setting strategy and product direction as it became one of the top travel management companies globally. During his tenure, he positioned Egencia as a leading SaaS platform; expanded the business from five to 65 countries across the Americas, Europe, the Nordics and Asia-Pacific; and helped the company achieve six-fold revenue growth while growing EBITDA from breakeven to $110 million annually.

“I am excited for the opportunity to lead the deeply talented Vacasa team,” said Greyber. “Having spent my career building companies that employ technology to create durable, compounding competitive advantages, it is clear to me that Vacasa is incredibly well positioned. As an innovative leader in a fast-growing category with real momentum and scale, and the technology to back it up, Vacasa is in an enviable position to drive profitable growth by delivering best-in-class products and services to homeowners and guests alike.”

“Guided by Rob and the management team, we believe Vacasa will continue to lead the vacation rental industry in technology innovation, quality of service and growth,” said Joerg Adams, managing director, Silver Lake and chair of Vacasa’s nominating committee, which led the executive search process, said, “Rob’s proven track record of leading digital platforms combined with his deep product orientation in the travel technology space will accelerate this dynamic, thriving organization.”