Unique Vacations Inc. (UVI), an affiliate of the worldwide representative of Sandals Resorts and Beaches Resorts, has named Tony Cortizas as chief marketing officer (CMO).
Cortizas brings more than three decades of creative storytelling and strategic brand-building expertise for global hospitality names, according to the company. He will report to CEO Jeff Clarke.
“Tony’s body of award-winning work demonstrates his proven ability to engage audiences over time and across channels with rich storytelling and opportunities that foster lifelong relationships between brands and customers,” said Clarke. “We are thrilled to have his expertise as we take on the transformative work of exceeding the expectations of new generations of audiences to Sandals Resorts and Beaches Resorts.”
Prior to his promotion to CMO, he was SVP, brand development, a role he held since his return to UVI in 2021. Before that, he spent 14 years with Meliá Hotels International, most recently as VP, global brand strategy, where he led the strategic vision of the company’s entire brand portfolio, driving performance through optimization of the customer journey.
For more than a dozen years starting in 1995, he was part of the UVI team, directing global advertising and working closely with agency partners and directly with Sandals Resorts International Founding Chairman Gordon “Butch” Stewart on consumer-facing campaigns, web design, digital marketing and industry co-operative programs.
“We are at an incredible moment in the story of all-inclusive hotels when the market is seeking clarity and resonance,” said Cortizas. “I am thrilled to bring my point of view and passion to brands that I believe deeply in and create the winning differentiation they deserve.”