Under Canvas has become the first outdoor hospitality brand to join Small Luxury Hotels of the World (SLH). Nine Under Canvas properties, as well as the first ULUM resort, have joined the SLH portfolio.
As part of Under Canvas’ global distribution strategy and commitment to travel agent business, the brand has also appointed Libbie Rice to the executive team as chief commercial officer, a new role. She is responsible for revenue generation, distribution and sales for the Under Canvas organization. Prior to her new role, Rice was the co-president of Ensemble Travel for 10 years. In addition, she has also held key roles in the areas of customer relationship management and revenue management at Starwood Hotels, American Airlines and Delta Air Lines.
“I’m honored and excited to have joined a team of hospitality professionals, dedicated to developing a brand and product that so intrinsically ties with my passion for travel and all things outdoors,” said Rice. “As the preeminent outdoor hospitality brand in the U.S., the addition of Under Canvas and ULUM properties to Small Luxury Hotels of the World’s portfolio feels like a natural fit, further solidifying Under Under Canvas’ esteemed reputation as the leaders in the glamping category. This partnership expands our network, offering refined travelers access to iconic outdoor destinations.”
Kenan Simmons, SVP – Americas, Small Luxury Hotels of the World, said, “As our independently minded guests continue to seek nature-immersive experiences infused with luxury, [Under Canvas’] glamping options effortlessly exceed expectations. With their stunning locations near iconic U.S. national parks and boasting exceptional amenities, these additions demonstrate our ongoing commitment to providing characterful and sustainable luxury accommodations that prioritize environmental responsibility.”
Under Canvas’ upscale, safari-inspired canvas tents are furnished with king-size beds, USB charging packs, bedside lanterns, wood-burning stoves, private decks and ensuite bathrooms (shower, sink and flushing toilet). Unique lodging tent accommodations include the Stargazer Tent, which offers its own viewing window above the king bed to stargaze at night.
Complimentary resort programming includes acoustic live music, daily yoga and more. Off-site adventures include horseback riding, canyoneering, guided national park hiking tours and luxury river float trips. On-site guest experience coordinators are also on-hand to recommend favorite local hikes and must-see attractions both on and off the property. Signature main lobby tents feature indoor and outdoor furnishings from West Elm. Embers, the brand’s signature dining experience, serves as a communal hub.
As the first property of the company’s new ULUM brand, ULUM Moab in Utah is an all-suite luxury outdoor resort offering a full-service restaurant, dipping pools, rain showers, Aesop amenities and wellness-oriented programming including sound-bowl healing and starbathing.
Under Canvas’ commitment also includes efforts to minimize its overall environmental footprint in the areas of waste management, water use and special lighting to mitigate light pollution, maximizing the enjoyment of the night’s sky. Under Canvas Lake Powell – Grand Staircase recently earned the title of the world’s first Dark Sky-certified resort.