The U.S. hotel industry reported positive year-over-year comparisons for the week ending March 28, according to data from CoStar.
March 22-28 (percentage change from comparable week in 2025):
Occupancy: 66.8% (+2.8%)
ADR: $170.30 (+5.4%)
RevPAR: $113.81 (+8.3%)
Among the top 25 markets, San Francisco reported the largest increases in each of the three key performance metrics: occupancy (+26.5% to 83.6%), ADR (+74.8% to $339.47) and RevPAR (+121.1% to$283.76). The market’s performance was helped by the 35th annual RSA Conference.
Denver, which hosted the American Academy of Dermatology Annual Meeting, posted the second largest performance gains: occupancy (+20.2% to 71.1%), ADR (+23.5% to $158.39) and RevPAR (+48.5% to $112.56).
Overall, 18 of the top 25 markets saw a lift in RevPAR.
